17th Avenue Premium WordPress Themes: Which One Is Right For You?

This post contains affiliate links, which means we may earn a commission if you purchase through our links—at no extra cost to you. We only recommend blogging tools and resources that we personally use and genuinely trust. For more details, please read our full disclosure.

When my sister Linda and I started building our website, choosing a WordPress theme turned out to be one of the biggest decisions we had to make.

We spent hours comparing different 17th Avenue Designs themes before finally agreeing on the one that felt right for our blog.

Then we spent weeks customizing it.

Experienced bloggers will probably tell you not to spend that much time perfecting your design—and they’re right.

Looking back, we probably could have published sooner.

But those weeks taught us how our theme worked, how to customize it, and how to create a website that genuinely felt like ours.

We’ve now been using that same theme since 2022, and we liked it so much that we use it on all three of our websites today.

If you’re trying to decide which 17th Avenue premium WordPress theme is right for you, I’ll walk you through the collection and help you choose the best fit for your blog, business, or online shop.

Why We Chose 17th Avenue Designs

When Linda and I were comparing WordPress themes, we weren’t just looking for something pretty.

We wanted a theme that looked professional, was easy to customize, and would still work for us years later as our websites grew.

Click to Pin – and come back anytime!

17th Avenue Designs checked all those boxes.

What we liked most was that the themes combined beautiful design with practical features.

They were:

• Easy to customize without coding
• Built for performance
• Designed specifically for bloggers, creators, and online businesses.

Since purchasing our theme, 17th Avenue has also moved from the Genesis framework to Kadence, making their themes even more beginner-friendly and flexible than when we first started.

Here’s what we appreciate most:

• Beautiful, feminine designs that feel polished and professional
• Easy customization without coding
• Fast, lightweight themes built on Kadence
• Layouts designed for blogs, businesses, and online shops

Rather than starting with a blank website, we were able to customize a professionally designed theme and make it feel like our own.

Find Your Perfect 17th Avenue Theme

One of the things we like most about 17th Avenue Designs is that they don’t create one theme for everyone.

Instead, they offer themes designed for different types of websites and creators.

Whether you’re starting a blog, building a personal brand, launching an online shop, or creating a portfolio, there’s likely a theme that fits your style and goals.

We’ve grouped the themes below to help you find the best place to start.

Minimal & Clean Themes

Simple, elegant designs that put your content first.

Elegant & Feminine Themes

Soft, stylish designs perfect for lifestyle and personal brands that want a polished look.

Bold & Modern Themes

Confident, high-impact designs built to help your brand stand out.

Business & Shop Themes

Conversion-focused designs for service-based websites and online stores.

Personal Brand Themes

Clean, professional designs to showcase your work and personality.

Editorial & Content Themes

Magazine-style designs for creators who publish a lot of content and curated posts.

Photography & Creative Themes

Beautiful, portfolio-focused designs made to showcase your work and tell your story.

Still Not Sure?

These are the premium themes that stood out most to us, but 17th Avenue Designs has a much larger collection to explore.

If none of these feel like the perfect fit, take a look through their full theme library. You might discover a design that’s an even better match for your style, niche, or business.

Is a Premium WordPress Theme Worth It?

When Linda and I started our first website, we knew we wanted a design that looked professional from day one.

Could we have started with a free theme?

Absolutely.

But we also knew we didn’t want to redesign our website a few months later.

For us, investing in a premium theme was about more than appearance.

It meant having a website that was easy to customize, looked great on every device, and gave visitors a good first impression from the moment they arrived.

Looking back, it’s one of the purchases we don’t regret.

In fact, we liked our 17th Avenue Designs theme so much that we still use the same one across all three of our websites today.

17th Avenue Designs is just one piece of our blogging setup. If you’re curious about the other tools we use (and genuinely recommend), you can explore our complete blogging setup here.

One Feature We’re Excited About

One thing we really like is that 17th Avenue Designs keeps improving their products instead of simply releasing new themes and moving on.

A recent addition is their collection of customizable pages and blog blocks.

Each theme already includes its own beautifully designed blocks, but you can now purchase additional collections separately if you want to mix and match layouts from different themes.

We’re especially excited about this because there are a few layouts from other themes we’d love to add to our own website—particularly the resource page from Haven theme.

It’s a nice option if you already have a 17th Avenue theme built on the Kadence framework and want to refresh parts of your website without starting over with a completely new design.

Why We’ve Stayed with 17th Avenue Designs

Choosing a WordPress theme is one thing. Sticking with it for years is another.

We’ve now been using the same 17th Avenue Designs theme since 2022, and when we launched two more websites, we didn’t even consider switching to another theme company.

One of the biggest reasons is how much the themes have evolved over time.

When we first bought ours, it was built on the Genesis framework. Since then, 17th Avenue has rebuilt its themes on Kadence, making them even easier to customize without coding.

Linda loves experimenting with colors, layouts, and branding, while I’m usually the one figuring out the technical side of things.

These themes have given both of us the flexibility to create websites we’re genuinely proud of.

We’ve also had great experiences with their support team whenever we’ve needed help, and their tutorials make it much easier to customize your website—even if you’re not especially tech-savvy.

For us, choosing 17th Avenue Designs wasn’t just about finding a beautiful theme. It was about finding a company we felt confident building all of our websites with.

Click to Pin – and come back anytime!

Final Thoughts

Choosing a WordPress theme is one of the first big decisions you’ll make as a blogger, and it’s one that’s worth taking your time with.

When Linda and I were building our first website, we wanted a theme that looked professional, was easy to customize, and would still meet our needs as our blog grew.

And choosing 17th Avenue Designs was one of the decisions we got right.

We’ve now been using the same theme since 2022, and when we launched two more websites, we chose to build them with 17th Avenue Designs as well.

If you’re looking for a premium WordPress theme that’s beautiful, beginner-friendly, and built to grow with your website, I think they’re well worth considering.

Browse the collection, choose the design that best fits your goals, and make it your own.

*We only recommend tools and resources we personally use and love. These are essentials we genuinely believe can support you, just as they’ve supported us.